"There aren’t many who would disagree that we are in a period of extreme Darwinism where it is not the strongest or largest companies that will survive but those able to anticipate and adapt."

We live in a world where disruption is becoming commonplace with world events in recent times such as the pandemic or the Ukraine invasion, to give just two examples, creating problems for businesses and markets. In 1985, economists Warren Bennis and Professor Burt Nanus coined the acronym VUCA - meaning volatility, uncertainty, complexity and ambiguity - which describes our current economic climate well.

For most businesses, irrespective of size, technology plays a critical role in survival, particularly during times of accelerating disruptive change. However, in the race to automate and digitally transform, organisations often overlook the human dimension resulting in failed initiatives.

CX Create has developed a report which explores this current turbulent world and investigates alternative business strategies to the mainstream which can be considered to buttress business strength in a tumultuous market landscape. It looks at how taking a less traditional business route can create resilience and long-term success which is set to weather future VUCA conditions, no matter what these disruptive forces may be.

Download this CX-Create report to discover:

• CX-Create's viewpoint about the disruptive forces behind accelerating change and why the human element must be central to decisions on technology selection
• How organisations can avoid customer and employee friction and frustration when introducing new technologies
• The impact of values, culture and ownership on a company's ability to succeed
• Examples of companies taking a different approach, including Zoho's growing success after twenty-six years since its foundation
• An overview of Zoho's technology and development philosophy
• Detail about the less traveled path taken by Zoho which is set to bear fruit for many years to come

"Zoho combines ownership and the freedom to pursue its goals without the constraints associated with public companies. Its values provide the lodestone attracting talent and customers seeking a vendor that can be trusted to focus on their interests and business outcomes above its own. Its purpose is to add value to its business customers and their communities and provide a work environment that offers fulfilling employment beyond the paycheck."